Red INSEAI

0000-0001-8564-4582

  sarmento@iscap.ipp.pt

PhD in Information Technologies and Systems (UMinho) and Aggregation in Information Sciences (UFP). Professor at ISCAP/IPP since 1990, Vice-President of the school between 2007 and 2018, member of the Algoritmi Research Centre at the University of Minho and CEOS.PP (ISCAP/IPP). Director of the Master's Degree in Management Consulting at ISCAP. Chair of the CAE for the Secretariat and Consulting area. Evaluator outsourcing in of projects and final reports under the Erasmus+ Programme, as well as for the European Science Foundation. Experience in European projects as coordinator and partner manager. She has published several books and articles in periodicals and conference proceedings. Member of the Scientific Committee of several conferences and of the Editorial Board and referee of the publisher IGI Global, as well as Editor-in-Chief of the International Journal of Technology and Human Interaction.

0000-0002-5859-0002

  sandrina@iscap.ipp.pt

Coordinating Professor of Marketing at the Porto Accounting and Business School (ISCAP), Polytechnic Institute of Porto, and a senior researcher at CEOS.PP – Centre for Organisational and Social Studies of the Polytechnic of Porto. She holds a PhD in Marketing and Advertising from the University of Vigo and has been a member of the founding committee and director of CEOS.PP, where she currently coordinates the Resources and Competences Management research group.

Her research interests lie in marketing, digital marketing and consumer behaviour, with a particular focus on organic food purchase intention, social media marketing, mobile app advertising, entrepreneurs’ perceptions of digital marketing and the adoption of digital technologies in organisational and entrepreneurial contexts. She has published extensively in national and international journals, edited volumes and book chapters, and has coordinated works such as Marketing e Estratégias Digitais and contributions to advanced digital marketing and big data topics.

She regularly organises and co-organises scientific events, including the Digital Marketing and Branding Workshop within the International Conference on Marketing and Technologies (ICMarktech), and has coordinated thematic issues such as “El marketing hoy” in Redmarka. Revista de Marketing Aplicado. Sandrina is actively involved in research networks and collaborative projects in Portugal and internationally, particularly those addressing digital marketing trends, ethical leadership, CSR perception and technology-supported sales and communication strategies.

0000-0001-7804-8010

  analima@iscap.ipp.pt

Lecturer in Marketing at the Porto Accounting and Business School (ISCAP), Polytechnic Institute of Porto, where she has been teaching since 2007. She holds a PhD in Marketing Management from ISCTE – University Institute of Lisbon, a Master’s degree in Marketing from the School of Economics of the University of Porto and a Bachelor’s degree in Marketing from the Polytechnic Institute of Porto.

She is a researcher at CEOS.PP – Centre for Organisational and Social Studies of P.Porto, where her work focuses on retail research, digital marketing, branding and luxury, and she regularly takes part in international conferences and Erasmus programmes. She is currently Director of the Master’s Degree in Digital Marketing at ISCAP and coordinates a professional technical course aimed at enhancing students’ employability.

Her research interests include consumer behaviour, digital marketing strategies, artificial intelligence applied to marketing and B2B marketing competencies, with recent publications on sales technology use, B2B marketing education and value perceptions of luxury goods across cultures. She has co-edited and co-authored book chapters and articles on marketing and digital transformation and serves on scientific committees such as the Special Session on Digital Marketing and Branding at the ICMarkTech conference.

0000-0002-3768-0420

  sarat@iscap.ipp.pt

Marketing lecturer at the Porto Accounting and Business School (ISCAP), Polytechnic of Porto, where she teaches marketing and digital marketing in several undergraduate and master’s programmes, and a lecturer in postgraduate programmes at the Porto Executive Academy. She holds a Bachelor’s degree in Marketing and a Master’s degree in Digital Marketing from ISCAP/IPP and a PhD in Communication from the University of Vigo.

She is a collaborating member of CEOS.PP – Centre for Organisational and Social Studies of P.Porto, where her research focuses on marketing, digital marketing and consumer behaviour. Her recent work examines online communication strategies, the impact of advertising on mobile applications, content marketing and consumer perceptions in digital environments.

She serves on scientific committees and teaching teams of postgraduate programmes, including the Postgraduate programmes in Digital Content Marketing & Analytics and Digital Personal Branding at the Porto Executive Academy, and regularly presents papers at national and international conferences on marketing and digital technologies.

  mjcastro@iscap.ipp.pt

Assistant Professor at the Porto Accounting and Business School (ISCAP), Polytechnic Institute of Porto, where she teaches in the field of Information Systems. She holds a PhD in Information Systems Management from the University of Minho (2005) and has previous training in Electrical and Computer Engineering with a focus on communications and systems.

Her teaching focuses on information systems, computing and internet technologies applied to management, communication and business, including topics such as free and open-source software, information security and student retention models. As a researcher at the CEOS.PP research centre, she works at the intersection of information technologies, higher education, digital communication and organisational transformation, taking part in research projects and scientific publications in journals and conference proceedings.

She has authored and co-authored articles and contributions in the fields of e-learning, visual communication and information technologies in educational and organisational settings, and serves on scientific and programme committees of national and international conferences on information systems and digital education. 

  isabelvieira4@gmail.com

She holds a PhD in Numerical Analysis from Imperial College London, a Master’s degree in Systems Engineering from the Faculty of Engineering at the University of Porto, and a degree in Applied Mathematics from the Faculty of Sciences at the University of Porto. She has been teaching at ISCAP/IPP since 1988, where she teaches mathematics courses at various levels of higher education. She is a researcher at the CEOS.PP research centre at the Polytechnic of Porto. She has published several books and scientific papers in periodicals and indexed conference proceedings. She is a member of the scientific committee of several national and international conferences and a reviewer for several international journals.